“It can no longer be about putting sticking plasters on issues and hoping they will go away; it has to be about creating opportunities for people so that they can build the lives they deserve.”
Richard Branson, Screw Business As Usual
In this book Richard Branson, of the Virgin brand, talks about the ‘new’ ways of charity, ‘corporate social responsibility’, sustainability, and how to integrate all that into a corporate settting in such a way that it breeds sustainability and grows the beneficiaries. Like how I view it, charitable acts isn’t ever just about donating money or giving chum change to a beggar; it is about providing means and opportunities for them to stand on their own feet and go places, it is about showing the handicapped that there are perfectly reasonable jobs out there they can hold. Call it harsh, but society and human progress isn’t made by “putting sticking plasters on issues and hoping they will go away.” Donations don’t give people the self pride, self worth, recognition, and satisfaction that a person needs in order to live.