As Usual


I could do this everyday.


Richard Branson’s Screw Business As Usual is a lovely book. It borders a tad too much on promoting his Virgin Unite enterprise, but contains lots of great stories in it.

“As former Costa Rican President José María Figueres, my esteemed colleage in the Carbon War Room, says, ‘There is no Planet B.'”

Haha, yes there is no Planet B. Plan As, Plan Bs…

I guess I like being environmentally and socially aware takes place in many different ways. Helping people, reducing waste are alright with me. Obsession with organic food isn’t. Insisting on organic produce just because you are affluent and can afford to pick and choose doesn’t necessarily make the world a better place because millions more people are still living in poverty, trying to make ends meet, trying so damn hard to grow crops in that crappy changing climate for you to buy at ridiculous prices that doesn’t feed back into their pockets and mouths.

“Rather bizarrely for someone whose spelling wasn’t a strong point, I nurtured a secret ambition to be a journalist. This was partly fueled by my desire to get people talking about issues facing young people in the sixties, like the Vietnam War, racism, sexual health, and so on. I was further encouraged in my journalistic dream when I won an essay competition. Nobody was more surprised than I was that I’d entered it in the first place, but my parents had always taught me to believe in myself. Winning such a prize was a big deal. It proved I could write. Even so, not many newspaper proprietors would hire a fifteen-year-old reporter, so, together with a fellow pupil, Jonathan Holland-Gems, I created my own job by starting a national magazine for students. …”

Isn’t that amusing. =) He is a wild one, this Richard Branson.

“In spring 1969, I wrote an editorial in an issue of Student: ‘The views of any person must be tolerated, not only because some of them may, for all we know, be on the right track, but because it is only through the conflict of opinion that such words as knowledge or wisdom can have any meaning. For however depressing are the setbacks suffered in conflict, they are infinitely better than the sterile silence of death that follows when people are stifled and silenced.'”
– Richard Branson

‘The world’s most dangerous idea is that we are not all the same’
– Zinny Thabethe, co-founder iTeach and South African AIDS activist

‘Never doubt that a small group of thoughtful citizens can change the world. Indeed, it is the only thing that ever has.’
– Margaret Mead

As Usual

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